The "Bus Fashion Show" held in London in 2010 was one of the earliest examples of this trend. Models walked down the aisle of a double-decker bus wearing the latest designs from British fashion brand, Vivienne Westwood. Since then, the trend has grown in popularity, with many designers and brands using the public bus as a platform for their fashion and style content.
The trend of public bus fashion and style content began with a few pioneering designers and brands who saw the potential of the bus as a platform for showcasing their creations. One of the earliest examples was the "Bus Fashion Show" held in London in 2010, where models walked down the aisle of a double-decker bus wearing the latest designs from British fashion brand, Vivienne Westwood. Since then, the trend has grown in popularity, with many designers and brands using the public bus as a medium for their fashion and style content.
This paper has explored the impact of public bus fashion and style content on press and society. However, there are limitations to the study. The study has focused on a specific context and has not considered the broader implications of the trend. Future research should seek to explore the trend in more depth and consider its broader implications.
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