The movie's protagonist, Stanley Ipkiss (played by Jim Carrey), is a shy and timid bank clerk who leads a mundane life. However, when he discovers a magical wooden mask, his life takes a dramatic turn. The mask, which is based on the Norse god Loki, transforms Stanley into a cartoon-like superhero known as "The Mask."

The Mask's lifestyle is all about excess and living life to the fullest. He becomes a free-spirited, eccentric, and outrageous character who doesn't follow societal norms. He lives in the moment, and his actions are driven by his desires and impulses.

The movie's success also helped establish Jim Carrey as a leading comedic actor in Hollywood, paving the way for his future films like "Ace Ventura," "The Truman Show," and "Eternal Sunshine of the Spotless Mind."