As Alex read through the PDF, he realized that his team was falling prey to many common pitfalls in product development. They were focusing too much on utilization, trying to keep everyone busy, rather than maximizing throughput. They were also neglecting to prioritize work based on economic value, leading to wasted effort on low-value features.

The response was overwhelming, with teams clamoring for the exclusive opportunity to learn from Alex's experience. The company's leadership took notice and decided to make the principles of product development flow a core part of their development process.

Together, they decided to adopt a new approach, one that prioritized flow and focused on delivering value to customers quickly. They started by limiting their WIP, ensuring that each team member had a manageable workload. They also began to prioritize features based on their economic value, using a Cost of Delay (CoD) calculation to guide their decision-making.